I’m really pleased to be able to bring you a great discount on Bugaboo prams from the ever-reliable Mothercare!

They have been kind enough to give us a 10% discount, so you could save £65.91 on the Cameleon base unit and £45.90 on the Bee Plus and sun canopy.  Not to mention Mothercare offer free delivery on all pushchairs as well…

Even better this discount applies across their online store, so you can get 10% off everything you need – provided you make your purchase online. 

To take advantage of this offer simply follow the links on this site to their website, select your items and make sure you type in the code AF9 when you get to the checkout – it’s as easy as that!

So, take a look round the site, check out our reviews and be sure to enter the code AF9 when you get to the Mothercare online checkout.

Have a good day!

It’s that time of year again… the summer sales are underway!  Mothercare are running a great sale at the moment and there are some discount Bugaboo pushchairs and accessories available. 

Fashion designers have been lining up to design seat covers for Bugaboo pushchairs.  Marc Jacobs, Paul Frank, Neiman Marcus and Bas Kosters have all designed some delicious Bugaboo strollers.  You’d be lucky to get your hands on a Marc Jacobs Bugaboo pram, though – only 15 were made back in 2008.

Paul Frank

Get the Paul Frank tailored fabrics from Mothercare

There are some really beautiful designs out there that make picking your buggy seriously hard work!   Paul Frank has put together a truly fabulous and funky collection, featuring some of his cute characters.  And the great part is, the price is pretty much the same as the standard colour options.  The Paul Frank collection, particularly, stands out from the crowd and would definitely earn you some compliments!  However, if you’ve already got your pram, you could just pick up a Paul Frank foot muff, to freshen up your pushchair.

Bugaboo Goes (RED)

If you’ve never heard about (RED) before it’s basically a socially conscious business model designed to generate a “steady flow of money from the private sector into the Global Fund, to help eliminate AIDS in Africa”.

(RED) is a company, established amongst others by Bono, which partners up with global brands to make products with the (RED) logo, from which a share of the profits will be donated to help fight AIDS.

Get the Bee Treasu(RED) for only £359 at Mothercare (RRP £419)

Nike, Gap, Starbucks are all high profile (RED) supporters and now Bugaboo has joined up too.  So, when you buy from Bugaboo not only do you get a gorgeous pram but some of your money will also be going to a good cause (1% of the company’s revenues are donated to (RED)).

In celebration of this Bugaboo have also released a special (RED) collection.  Featuring a limited edition Neiman Marcus Treasu(RED) Bee and Denim Cameleon.  You can pick up some of the (RED) collection at the same price as the standard range and do your bit to promote the movement!

You can pick up a (RED) Bugaboo at John Lewis – click here to check out the full (RED) Bugaboo range

And the best part is, Bugaboo buggies are so flexible that you can freshen up the look of your pram whenever you fancy just by picking up a new foot muff or seat cover.

For a parent to-be picking the right pushchair is incredibly confusing, great fun, but confusing all the same.  The choice of prams available today is massive and knowing what will work for you and your new family can be hard, especially if you don’t already have children.

The first thing you need to do is look at the different types of pushchair available and that will give you some idea of what might work for you.

Three wheeler – although many people buy three wheel pushchairs based on looks alone they are actually designed to provide a smooth and secure ride across rougher terrain.  A good three wheel pushchair will have strong suspension and be hardwearing and tough; ideal for long walks in the country.

3 in 1 – a 3 in 1 pushchair offers multiple positions, to see your child right through from the newborn stage to toddler age.  They usually have a pram mode, with a detachable carrycot and both forwards and rearwards facing pushchair positions.  So, buy the right 3 in 1 pushchair and hopefully you won’t need anything else for your child.

2 in 1 – a 2 in 1 pushchair is similar to the 3 in 1 pushchair, but without the pram mode for a newborn.  Although, as the seat unit on many buggies can be positioned completely flat, they may still be suitable from birth.  If you are only planning to use your stroller for shorter trips, or are short on storage space then a 2 in 1 might be the ideal option.

Travel systems – just to add to the confusion, many pushchairs are travel system compatible, meaning that with adaptors an infant carrier can be placed on the pushchair frame, allowing you to transfer baby from car to pushchair easily; if you plan to use your car a lot then this may be helpful to you.

Of course, even within these individual categories there is a huge selection to choose from.  Some models are more compact and lightweight than others, some have a one-handed fold mechanism (useful on public transport) – there are lots of factors to consider, depending on your individual lifestyle.  Whatever option you decide upon, a pushchair is a sizeable investment and it is worth spending a bit of time exploring the options, before making the final purchase.

A Bugaboo pushchair is a high end option, however, a Bugaboo gives you all the flexibility of a 3 in 1 travel system, with the durability and manoeuvrability of a three wheeler.  Your budget obviously dictates the pram you ultimately decide on, but do keep in mind that spending a little more early on can save you money in the long run.

The brains behind Bugaboo prams is Max Barenbrug – a man whose pushchair designs were considered to radical for existing manufacturers back in the 90s!

The Dutch-based company has a very strong ethos, based on innovative and minimalist design – but always keeping practicality, functionality and comfort foremost in mind.

Max Barenbrug

Awarded by the Design Academy Eindhoven in 1994 for his innovative designs, Barenbrug found that his pushchair ideas were rejected by the big manufacturers – but, undeterred, Barenbrug teamed up with, Eduard Zanen in 1996, to design and manufacter a pram that would be both aesthetically pleasing and perfectly designed to provide a smooth, safe and comfortable ride for baby.

Launched in 1999, the first Bugaboo pram was fresh and original and made a big impact on the market.  The combination of practical and modern design and bold and funky fabrics won over an army of fans.

The initial design was followed two years later by the Bugaboo Frog, which served to increase the popularity of the brand – and a cameo on Sex in the City, triggered even greater interest in the brand.

Since then several more designs and products have been added to the brand – all with the same focus on marrying functional design with style.  Bugaboo products are sold world-wide and have proven equally popular with parents across the globe.

The Bugaboo Lifestyle

A young and dynamic company, the Bugaboo ethos embraces the modern parenting ideal of many.

The Bugaboo mentality embodies modern living and parenting and they have since launched both a Bugaboo community and Bugaboo Daytrips – a site dedicated to inspiring families to get out and about and explore the world.

Bugaboo prams are about more than just a travel solution.  Choosing Bugaboo is a lifestyle choice – and they want to encourage everyone to put their simple, yet practical designs to the test – take your buggy on the road and get out there, enjoying life with your new baby.

Bugaboo pushchairs are relatively new to the market, but in a short time they have become the ultimate in stylish, yet practical and comfortable pram design.  Bugaboo have set a new standard for the modern pushchair and grabbed the attention of parents to-be world-wide.

The chic and modern chassis design, combined with bold colours and exceptional functionality make a Bugaboo pushchair the must-have baby accessory for parents across the globe.

Comfort first…

Of course, when you’re looking for a pram the first thing you consider is comfort but Bugaboo prams combine a snug and safe ride with sleek and smooth design, topped off with funky styles and colours – what more could you ask for?

Substance Behind the Style

Minimalism is the cornerstone of Bugaboo design.  Their unique chassis design creates not only a distinctive buggy but a smooth and comfortable ride for baby.  But above all, their pushchairs are designed to be functional – hardwearing, long lasting and easy to use.   More than just a passing trend, these prams are designed with longevity in mind.