I’m really pleased to be able to bring you a great discount on Bugaboo prams from the ever-reliable Mothercare!

They have been kind enough to give us a 10% discount, so you could save £65.91 on the Cameleon base unit and £45.90 on the Bee Plus and sun canopy.  Not to mention Mothercare offer free delivery on all pushchairs as well…

Even better this discount applies across their online store, so you can get 10% off everything you need – provided you make your purchase online. 

To take advantage of this offer simply follow the links on this site to their website, select your items and make sure you type in the code AF9 when you get to the checkout – it’s as easy as that!

So, take a look round the site, check out our reviews and be sure to enter the code AF9 when you get to the Mothercare online checkout.

Have a good day!

The brains behind Bugaboo prams is Max Barenbrug – a man whose pushchair designs were considered to radical for existing manufacturers back in the 90s!

The Dutch-based company has a very strong ethos, based on innovative and minimalist design – but always keeping practicality, functionality and comfort foremost in mind.

Max Barenbrug

Awarded by the Design Academy Eindhoven in 1994 for his innovative designs, Barenbrug found that his pushchair ideas were rejected by the big manufacturers – but, undeterred, Barenbrug teamed up with, Eduard Zanen in 1996, to design and manufacter a pram that would be both aesthetically pleasing and perfectly designed to provide a smooth, safe and comfortable ride for baby.

Launched in 1999, the first Bugaboo pram was fresh and original and made a big impact on the market.  The combination of practical and modern design and bold and funky fabrics won over an army of fans.

The initial design was followed two years later by the Bugaboo Frog, which served to increase the popularity of the brand – and a cameo on Sex in the City, triggered even greater interest in the brand.

Since then several more designs and products have been added to the brand – all with the same focus on marrying functional design with style.  Bugaboo products are sold world-wide and have proven equally popular with parents across the globe.

The Bugaboo Lifestyle

A young and dynamic company, the Bugaboo ethos embraces the modern parenting ideal of many.

The Bugaboo mentality embodies modern living and parenting and they have since launched both a Bugaboo community and Bugaboo Daytrips – a site dedicated to inspiring families to get out and about and explore the world.

Bugaboo prams are about more than just a travel solution.  Choosing Bugaboo is a lifestyle choice – and they want to encourage everyone to put their simple, yet practical designs to the test – take your buggy on the road and get out there, enjoying life with your new baby.

Bugaboo pushchairs are relatively new to the market, but in a short time they have become the ultimate in stylish, yet practical and comfortable pram design.  Bugaboo have set a new standard for the modern pushchair and grabbed the attention of parents to-be world-wide.

The chic and modern chassis design, combined with bold colours and exceptional functionality make a Bugaboo pushchair the must-have baby accessory for parents across the globe.

Comfort first…

Of course, when you’re looking for a pram the first thing you consider is comfort but Bugaboo prams combine a snug and safe ride with sleek and smooth design, topped off with funky styles and colours – what more could you ask for?

Substance Behind the Style

Minimalism is the cornerstone of Bugaboo design.  Their unique chassis design creates not only a distinctive buggy but a smooth and comfortable ride for baby.  But above all, their pushchairs are designed to be functional – hardwearing, long lasting and easy to use.   More than just a passing trend, these prams are designed with longevity in mind.